
The parable of the DIY Store Toilet Brush - why good signage matters
This is the parable of the DIY Store Toilet Brush The Scene: The Toilet Brush is the much-looked down upon member of the Brush Family: at...


"Repel all Boarders" : how NOT to do Customer Service
This was the (sanitised summary) of a discussion I had with a friend recently about an organisation's customer service. Customer Service...


"Do I still want this customer"
.. is a question I get asked? How do you determine this? I encourage my clients to rank clients into 3 or 4 grades, the exact tags are...